91% of the consumers determine a website’s credibility by going through its reviews and testimonials. Hence, it’s a clear indication that if a website doesn’t have testimonials, it is one step away from losing the remaining credibility. Therefore, for all website owners regardless of the expertise in the industry, it is essential to keep away the problem. It applies to every business website in each domain. There are several ways in bringing up testimonials from all clients.
The trend of written testimonials is dying. With the evolving era, one should upgrade the medium and churn the best out of it. Video testimonials are more genuine for increasing the credibility of a company’s or brand’s products/services. With sufficient visuals, and as per human touch, it becomes easy to believe and understand the accomplishment in lesser words. Hence, always opt for the options that favor the uphill graph of the company or brand.
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